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This time, CEO's letter writes about high-level adjustments that have a far-reaching impact on the future of Starbucks.

This time, CEO's letter writes about high-level adjustments that have a far-reaching impact on the future of Starbucks.

On the 21st of last month, Starbucks announced its results for the third quarter of fiscal 2016. Compared with fairly good revenue and same-store growth in 2015, Starbucks' growth this year has been somewhat disappointing, below analysts' expectations, and the flagging European market has still not been helped. In addition to the cold data, within this multinational company with 300000 people

2016-08-11
Coffee brewing made a comeback a hundred years ago

Coffee brewing made a comeback a hundred years ago

At the end of the 19th century and the beginning of the 20th century, Bentz Melitta, a German housewife, thought it was too troublesome to make coffee now. One day, she made a hole in the bottom of the copper bowl, took out an blotting paper from her son's schoolbag and put it into the hot water. Immediately, the mellow coffee dripped into the pot through the blotting paper. That's how she invented the ability to filter dregs and retain mellow coffee.

2015-03-06
Coffee brewing made a comeback a hundred years ago

Coffee brewing made a comeback a hundred years ago

At the end of the 19th century and the beginning of the 20th century, Bentz Melitta, a German housewife, thought it was too troublesome to make coffee now. One day, she made a hole in the bottom of the copper bowl, took out an blotting paper from her son's schoolbag and put it into the hot water. Immediately, the mellow coffee dripped into the pot through the blotting paper. That's how she invented the ability to filter dregs and retain mellow coffee.

2015-03-06
Global warming Coffee is coming to an end

Global warming Coffee is coming to an end

Wild Coffee trees Wild Coffee the study, published in the journal Pl os One of the Public Library of Science, was conducted by the Royal Botanical Gardens and scientists from Ethiopia, led by Alan Davis, a coffee expert at the Royal Botanical Gardens. Davis, who has been studying coffee for more than 15 years, points out that there are 125 kinds of wild coffee.

2014-09-10
Facing the squeeze of the online bookstore, the bookstore becomes a coffee shop.

Facing the squeeze of the online bookstore, the bookstore becomes a coffee shop.

Faced with the squeeze of the marketization of books and online bookstores, it is nothing new for Beijing's humanities and academic bookstores to close down one after another, but the decline of the strongest still makes people sigh and sigh at the end of an era. Some people in the industry have pointed out that diversified operation may be the only way out or a lifesaver for humanities bookstores. For example, bookstores are mixed with coffee shops, such as using good rings.

2014-06-04
Kangenbei Pharmaceutical Co., Ltd. Yunnan Pu'er Coffee

Kangenbei Pharmaceutical Co., Ltd. Yunnan Pu'er Coffee

On a rainy day in a cafe in Hangzhou, Yao Jianlong ordered a cup of Blue Mountain coffee without sugar or milk, so that he could taste the original taste of the coffee. He took a sip and said that the taste was all right, but it was light and belonged to the level of imitation blue mountain. Yao Jianlong used to drink tea every day, but now he drinks two cups of coffee every day. Not only does he know how to drink, but he also knows how to make coffee, from roasting to grinding coffee fruits.

2014-04-27
On the Fusion and injection of Coffee

On the Fusion and injection of Coffee

1. Cup height: refers to the distance between the milk jar and the coffee cup, the distance between the normal milk jar and the coffee cup is about 510 cm (reference), it should be the distance between the cylinder mouth and the coffee liquid level. Each lesbian is different on this point, there is no exactly the same height and distance, there is no fixed height, but the purpose is only one thing, that is, to fully integrate milk foam and coffee.

2016-08-20
Explanation of some coffee terms (end)

Explanation of some coffee terms (end)

Tannin: commonly known as (tannin acid), it is simply the source of the astringency of coffee. Excessive extraction can be particularly marked by the production of tannins. Tannins can promote gastric juice secretion and eliminate free radicals. Free radicals: free radicals, harmful compounds produced in the oxidation of the body, with strong oxidation, can damage the tissues and cells of the body, and then cause chronic diseases and aging effects.

2014-08-22
Coffee with delicacies different coffees with different delicacies

Coffee with delicacies different coffees with different delicacies

If you love coffee, you must have your own unique taste and understanding of coffee. And pure and full-bodied coffee food is the perfect end to the coffee flavor, but also a perfect taste to enjoy the full stop. Most of the coffee we drink is mixed bean coffee. In particular, espresso espresso can be called the representative masterpiece of mixed bean coffee. But in the world of coffee, a single place of origin

2015-02-11
Geographical Characteristics of Puerto Rico Coffee Growing Environment and Elevation

Geographical Characteristics of Puerto Rico Coffee Growing Environment and Elevation

The Spanish-American War of 1889 ended in American victory, ending more than 400 years of Spanish rule over Puerto Rico. Demand for sugar increased dramatically in the United States, hurricanes destroyed most coffee plantations, and natural and man-made disasters hit Puerto Rico's coffee industry hard. Puerto Rico's national economy developed rapidly in the 20th century, with strong government support and indigenous

2016-06-18
Evolution history of bean baking machine

Evolution history of bean baking machine

At the beginning of the history of household roaster coffee, there were only household bean baking utensils in the world. These bean baking utensils were standard accessories in ordinary people's kitchens until the early 20th century. 16th century: the simple construction tool of the Iraqi baking pot is to move the pot to a small fire or a heat source on a coal fire.

2014-08-15
A paradise for cheap and boutique coffee in Indonesia

A paradise for cheap and boutique coffee in Indonesia

Indonesia used to be the largest producer of coffee beans in Asia, but it was overtaken by Vietnam at the end of the last century and is now second in Asia. In fact, we seldom hear the name of Indonesian coffee, and it is more likely that Indonesia used to be the largest producer of coffee beans in Asia, but was overtaken by Vietnam at the end of the last century.

2016-09-20
Coffee and what delicacies match best coffee common sense

Coffee and what delicacies match best coffee common sense

If you love coffee, you must have your own unique taste and understanding of coffee. And pure and full-bodied coffee food is the perfect end to the coffee flavor, but also a perfect taste to enjoy the full stop. Most of the coffee we drink is mixed bean coffee. In particular, espresso espresso can be called the representative masterpiece of mixed bean coffee. But in the world of coffee, a single place of origin

2015-03-04
High-end coffee brand illy holds espresso tasting meeting

High-end coffee brand illy holds espresso tasting meeting

Coffee contains caffeine, which excites the sympathetic nerves after entering the body, thus eliminating drowsiness, improving blood circulation, and the body also feels warm and does not feel tired, so it has a refreshing effect. However, when the sympathetic nerve is stimulated and excited, it has a negative effect on appetite, that is, appetite will be reduced, so drinking coffee before a meal will not want to eat. In addition, due to irritation of the stomach

2015-06-11
Hangzhou petty bourgeoisie and coffee utensils

Hangzhou petty bourgeoisie and coffee utensils

In the eyes of many petty bourgeoisie, coffee is a symbol of fashion and quality life. In my spare time, I grind carefully selected coffee beans, brew coffee ground into powder leisurely in transparent and lightweight glassware, watch the hazy fog slowly rising, and gently smell the mellow and warm breath that accompanies it. The elegant taste of life is released little by little through coffee. But

2014-07-08
How to mix coffee with rich, heavy taste

How to mix coffee with rich, heavy taste

The same is true of coffee, which is relatively light roasted and less bitter. When you start drinking Colombia coffee, you will immediately be fascinated by its smooth and sweet taste; when drinking Ethiopian coffee, its unique strawberry, black berry, chocolate or orange flavor will make you linger. But as I drank, I wanted to try other items. At the end of the day, I drank and drank, and I wanted to try several kinds.

2016-06-22
The consideration of the location of the coffee shop

The consideration of the location of the coffee shop

1. Traffic condition Analysis Traffic condition is an important factor affecting the choice of cafe location, which determines the smooth development of operation and the smooth realization of customer consumption behavior. The following is analyzed from the two aspects of coffee shop operation and customer consumption behavior: (1) whether there is enough parking space for coffee shop operation in or near the coffee shop. Cafes can be based on

2014-12-22
Yum plans to open 700 fast food restaurants in China in 2015. Coffee will compete with Starbucks.

Yum plans to open 700 fast food restaurants in China in 2015. Coffee will compete with Starbucks.

Atto Primo, a restaurant owned by global fast-food giant Yum, overlooks Shanghai's Bund, near one of the city's most expensive shopping venues. Yum calls it a laboratory for studying Chinese diners. Yum's performance in the big Chinese market continues to decline and is also seeking to recover lost ground. A high-end experimental kitchen allows Yum to test new menus and concepts, from more sophisticated diners.

2015-04-15
The flavor and taste of sunny Yega Chefe Coffee introduce the characteristics of Yega Chefe Coffee in Cochel Village.

The flavor and taste of sunny Yega Chefe Coffee introduce the characteristics of Yega Chefe Coffee in Cochel Village.

In order to highlight the more obvious flavor and lively acidity of the whole bean, this sun Yega Chuefei Aretha G1 uses light baking to bake the beans at the end of an explosion. However, the editor personally prefers the flavor of dense beans, and the acidity is stronger, but baking to the end of the explosion will make the flavor of the whole bean more complete, sweetness and finish rhyme more beautiful, for the overall balance.

2016-08-04
The fighter in the coffee machine can precisely control the taste of each cup of coffee.

The fighter in the coffee machine can precisely control the taste of each cup of coffee.

Photo source: Hua Gai Creative in recent years, coffee maker has become a necessary equipment in many urban family kitchens. However, former Apple designers and former NASA engineers have taken the coffee maker to new heights. Blossom One, the name sounds more like a cool fighter. Like Leica and Linhaf in the camera, or in the car.

2015-05-30
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